The Google logo appears in numerous settings to identify the search engine company.
The company also includes various modifications or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events, such as the Olympics. These special logos, some designed by Dennis Hwang, have become known as Google Doodles.
Since 1998, Google has exercised its creative muscles with their famous Doodles. On September 1 2015,the company unveiled its new logo to the usual fanfare and such. Part of this fanfare was generated through one of Google's Doodles. A nice animation first shows the old logo, and then a hand appears and wipes it out, making way for the new one.
From the good, to the bad, to the ugly, the new Google logo has attracted a wide range of reactions. So we set out measuring how people rated the new Google logo. Our poll got over a thousand responses and the results are here.
Google change the logo after 16 years, the big change from google
New logo just weeks after a surprise reorganization under a newly-formed parent company called Alphabet.
Here's all you need to know about the company's new logo.
Here's all you need to know about the company's new logo.
The new logo
The revised design features the same mix of blue, red, yellow and green that Google has been using throughout its nearly 17-year history, though the hues are slightly different shades.
Why the change
Google believes its new logo will provide a more versatile identity suited for seamless computing across devices. As the company said in a blog post, "Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk."
It’s been a long time since the Google we know has just been a logo sitting on top of a search bar. The company makes whole operating systems for phones,laptops, watches, and smart home products. They’re building cars that don’t need you to drive them. And even search is a lot more complex than it once was. Google doesn’t just find you a link anymore, it responds to your voice, maps you to a restaurant based upon your context, and then, if you like, uses underlying intelligence to predicatively plan every other moment of your day. Google went from being the way we find trivia to becoming the digital infrastructure of our lives.
Google's logo refresh is also to better suit mobile devices that are supplanting desktop computers when it comes to modern Internet lifestyles.
Google's logo refresh is also to better suit mobile devices that are supplanting desktop computers when it comes to modern Internet lifestyles.
Logo for BackRub,
the research project that later became known as Google, from 1996. It features
a scan of Larry Page's hand.
Initial Google logo from 1997
Original logo in Baskerville Bold, used from
September to October 1998, with a different color combination from the one in
use today.
The logo used from October 1998 to May 30,
1999, differs from the previous version with an exclamation mark added
to the end, an increased shadow, letters more rounded, and different letter
hues. Note that the color of the initial G changed from green to blue. This
color sequence is still used today, although with different hues and font.
The company logo changed to one based on the
Catull typeface and was used from May 31, 1999 to May 5, 2010. The exclamation
mark was removed, and it remained the basis for the logo until August 31, 2015.
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The logo used from May 6, 2010 to
September 18, 2013, showing a reduced distance of the projected shadow, a
change in the second "o" to a different yellow hue and a more
flattened lettering.
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The logo used from September 19, 2013
to August 31, 2015, showing flattened lettering and the removal of shadows.
The new, sans-serif logo unveiled on September
1, 2015.
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